Faraday Future
About the project
Faraday Future is a Los Angeles-based electric vehicle startup founded in 2014, developing next-generation luxury EVs with a focus on intelligent mobility and connected technology. The company’s flagship FF 91 represented its ambition to challenge traditional automotive experiences through advanced engineering, performance, and design.
As part of the Brand Design team, I supported the FF brand across vehicle launches, CES events, VIP experiences, environmental design, presentations, and internal brand systems. My role focused on translating the brand identity into cohesive experiences across physical, digital, and corporate touchpoints.
Client / Company
Faraday Future
Year
2016 - 2019
Role
Brand Designer
Engagement Type
In-house
Responsibilities / Scope
Brand Stewardship, Cross-functional Design Support, Event & Launch Support, Design Systems & Templates, Vendor & Production Coordination, Brand Guideline Development, Environmental Brand Applications, Production Oversight
Deliverables
Brand Identity Applications, Event & Environmental Design, Presentation Design, Vehicle Graphics, Marketing Collateral, Brand Templates, Internal Communications, Digital Brand Assets, Production Design
