EnvisionTEC has been a leader in high-accuracy, high-surface-finish 3D printing since 2002, widely adopted across healthcare, dental, medical, and jewelry industries. Following its acquisition by Desktop Metal in 2021, the company—now operating as ETEC—has shifted its focus toward delivering high-speed photopolymer 3D printing solutions for volume manufacturing across consumer and industrial sectors.

With this transition, ETEC’s brand identity needed to mature. The acquisition raised expectations for a more cohesive, disciplined, and industry-ready visual and strategic direction. The goal was to align the brand with its expanded ambition: from specialized applications to scalable, production-grade additive manufacturing. This required refining the identity, tightening the messaging, and ensuring the brand communicates trust, performance, and technological leadership.