Desktop Metal

About the project

Desktop Metal is an industrial 3D printing company focused on additive manufacturing for production-scale applications. I joined as Sr. Brand Designer and later became Brand Design Director, helping evolve the brand across strategy, identity, product launches, acquisitions, investor communications, digital, and global trade shows.

As the primary in-house brand designer, I worked across both direction and execution, partnering with internal teams, leadership, agencies, and production vendors to maintain and expand the brand across a fast-moving organization.

Client / Company

Desktop Metal

Industry

Industry

Additive Manufacturing

Additive Manufacturing

Year

2019 - 2022

Role

Brand Design Director

Engagement Type

In-house

Responsibilities / Scope

Brand Strategy Development, Brand Stewardship, Creative Direction, Art Direction, Visual Design, Stakeholder Workshop Collaboration, Cross-functional Creative Leadership, Technical Visualization, Agency & Vendor Direction, Production Management, Design Systems, Team Leadership

Deliverables

Brand Strategy & Identity System, Brand Guidelines, Product Launch Campaigns, Corporate & Investor Presentations.Sales & Marketing Collateral, Digital & Web Assets, Trade Show & Environmental Design, Technical Graphics & Infographics, Photography, Video & 3D Content, Multi-brand Identity & Rebranding