Desktop Metal

About the project
Desktop Metal is an industrial 3D printing company focused on additive manufacturing for production-scale applications. I joined as Sr. Brand Designer and later became Brand Design Director, helping evolve the brand across strategy, identity, product launches, acquisitions, investor communications, digital, and global trade shows.
As the primary in-house brand designer, I worked across both direction and execution, partnering with internal teams, leadership, agencies, and production vendors to maintain and expand the brand across a fast-moving organization.
Client / Company
Desktop Metal
Year
2019 - 2022
Role
Brand Design Director
Engagement Type
In-house
Responsibilities / Scope
Brand Strategy Development, Brand Stewardship, Creative Direction, Art Direction, Visual Design, Stakeholder Workshop Collaboration, Cross-functional Creative Leadership, Technical Visualization, Agency & Vendor Direction, Production Management, Design Systems, Team Leadership
Deliverables
Brand Strategy & Identity System, Brand Guidelines, Product Launch Campaigns, Corporate & Investor Presentations.Sales & Marketing Collateral, Digital & Web Assets, Trade Show & Environmental Design, Technical Graphics & Infographics, Photography, Video & 3D Content, Multi-brand Identity & Rebranding