Boston Civic Symphony

Boston Civic Symphony

About the project

Founded in 1924, the Boston Civic Symphony is one of the nation’s oldest community orchestras, bringing together accomplished amateur and emerging professional musicians while making orchestral music accessible to audiences across Greater Boston.

Ahead of its 100th anniversary in 2024, the orchestra needed a refreshed identity that could honor its century-long legacy while presenting a more contemporary and cohesive image. Working pro bono, I collaborated with key stakeholders to redesign the logo and develop a focused visual identity system, exploring how the new identity could extend across the orchestra’s communications and brand touchpoints.

Client / Company

Boston Civic Symphony

Industry

Industry

Performing Arts / Nonprofit

Performing Arts / Nonprofit

Year

2024

Role

Brand Designer / Creative Director

Engagement Type

Pro Bono

Responsibilities / Scope

Stakeholder Interviews, Brand & Visual Research, Creative Direction, Logo Concept Development, Visual Identity Development, Design Refinement, Stakeholder Presentation & Feedback, Brand Application Exploration

Deliverables

Logo Redesign, Visual Identity System, Typography & Color Direction, Logo Usage & Lockups, Brand Application Mockups, Presentation / Brand Overview